In this project, I designed a direct-to-consumer Web Shop that aggregates the game’s core monetization offers into a standalone external platform, allowing players to purchase bundles, promotions, and rewards directly from the company while receiving additional in-game value compared to standard in-app purchases.

Main goals:

• Creating a unified structure for monetization offers with different layouts, content types, and hierarchies.
• Balancing visual consistency across the Web Shop while preserving the uniqueness of each offer.
• Adapting the experience to a more web-oriented design language without losing the game identity.
• Designing organic separation between sections using character art and thematic assets.
• Maintaining clarity, readability, and scalability across a large variety of promotions and bundles.